Monday, July 15, 2013

Introducing our new 'WeatheRisk' coding system: Helping you plan your day better

We're happy to introduce our new WeatheRisk color coded system this week!  The First Warn Weather Team knows how important the weather can be in planning out not only your afternoon but also your week.  Whether it be from commuting back and forth to work, getting the kids off to school or planning a weekend backyard BBQ, the WeatheRisk color coded system will help you know exactly what to expect for the afternoon and days to follow.

Here's how it will work.  Throughout the forecast and on our forecast pages during the morning, evening and weekend newscasts you'll see us use our WeatheRisk graphics. These will range from: Low (green), Moderate (yellow), High (orange) and Severe (red).  Low means there is no threat for significant weather or a low impact weather day.  Moderate indicates the potential for some sort of weather to moderately disrupt your day whether it be from scattered (non-severe) thunderstorms, high humidity in the summer, cold wind chills in the winter, a couple inches of snow, etc.   High indicates a high weather impact day which could be the potential for thunderstorms that produce severe weather or an approaching winter storm during the winter months.  Finally, Severe indicates severe weather is occurring and live coverage will be provided on air.

Remember the goal with our WeatheRisk color coding system is to help you know which days you don't have to worry about the weather and which days you'll have to keep an eye on.  It's a quick and easy way to identify the higher impact weather days.  We welcome your feedback and if you find this helpful at all.  Email us your thoughts and comments at: weather@wtvo.com.

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